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Occasional thoughts

Writing

Thoughts on writing, content strategy, and making complex ideas accessible. Published occasionally when I have something worth sharing.

3 articles found

Strategy·January 1, 2026·10 min read

When Marketing Content and RevOps KPIs Are Misaligned

Marketing content can look like it’s working while revenue quietly disagrees. Traffic goes up. Leads flow in. And yet, pipeline quality feels off and RevOps keeps raising flags. This isn’t a failure of effort or talent—it’s what happens when content is optimized for attention while revenue is accountable for intent. This piece walks through where that misalignment actually comes from, and how post-PMF SaaS teams can design content that supports real buying moments instead of just filling the funnel.

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Strategy·December 22, 2025·15 min read

The Hidden Cost of Top-of-Funnel Content for Post-PMF SaaS

I’ve watched post-PMF SaaS teams grow traffic while deals quietly slowed down. Marketing looked healthy. Sales felt friction. No one was wrong — but the content strategy was stuck in an earlier stage of the company. This article breaks down why over-investing in top-of-funnel content after PMF creates funnel imbalance, longer sales cycles, and decision-shy buyers — and what to do instead.

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